Do you know what Twitter is? What it can be used for? How big it really is?
Mark Evans over at his blog (Mark Evans Tech) has posted a very interesting post about how misunderstood Twitter is and the possible reasons behind the confusion.
Here is a taster of the reasons and the rest can be found here.
1. The 140-character (or less) limit seems like a restriction to many people. In fact, it’s a way of forcing companies and businesses to get to the point. You have to deliver the message quickly and succinctly without frills or hyperbole.
2. The fact it’s free and shows no signs of having a business model has likely caused many people to think Twitter is just SMS for older people, while teenagers use Facebook and text-messaging.
3. The ROI on Twitter is different from traditional ROI metrics within the marketing and advertising markets where the bottom line is higher sales.










